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ASAP
In light of current economic conditions and the impact on travel agents, Royal Caribbean Cruises Ltd., has created an extraordinary support program expressly designed to help agents offset today's business challenges. On the heels of suspending fuel supplements, the three brands today announced "ASAP," or Agent Support Action Program.
The goal of ASAP is to help the agency community during this period and to encourage proactive activities that will not only help in these unique circumstances, but also ensure that agents emerge from the recession strong and prepared to take advantage of the upturn when it occurs.
Royal Caribbean Cruises Ltd. will maintain our ongoing consumer marketing efforts to drive more business to travel partners, and already have extensive, ongoing educational tools which will be enhanced through the new program. ASAP will also incorporate a series of special initiatives effective across all three brands for agencies in North America through the upcoming Wave period (January 1 through February 28, 2009).
