Royal Caribbean International® - The World's Largest Cruise Night

Royal Caribbean International^® is proud to support our travel partners during CLIA's National Cruise Vacation Month and the World's Largest Cruise Night. On October 13, 2010 CLIA-member travel agencies around the country will be participating in this exciting event.

What better way to boost your sales and get your clients excited about cruising than by hosting a fun and informational event where you will get the chance to present all the latest and greatest news in cruising. And speaking of latest and greatest, the World's Largest Cruise Night is the perfect opportunity to educate your clients on all the amazing amenities and activities onboard Allure of the Seas^SM as well as to promote all our fantastic Royal Caribbean International^® products and destinations.

Plus, to make your event even more profitable we are announcing a special World's Largest Cruise Night Offer!

Receive up to a $100 Onboard Credit per stateroom for new individual bookings made on select sailings. Also, receive 2 bonus GAP points for new groups created on select sailings. Applicable for new Oceanview and above staterooms booked on select ships and sailing dates made from October 11 - 15, 2010.

Our recent webinar on WLCN provided valuable insight on promoting, hosting, and capitalizing on your cruise night. If you missed it, you can still tune in to the recording, via the link below.

http://www.creative.rccl.com/Sales/Royal/CruisingPower/Training/2010-10-06_The World_s_Largest_Cruise_Night_GR_GO.wmv

With Royal Caribbean hosting your event is as simple as 1, 2, 3...

On October 13th 2010, CLIA-member travel agencies around the world will simultaneously host the largest cruise event of its kind - the World's Largest Cruise Night. Each agency will host its own Cruise Night event, inviting their clients to attend and learn about the latest industry trends, offerings, products and prices. And we've got everything you need to host a successful event, right here:

•	How to promote your event.
•	Communications/invitations that will get them to attend.
•	Hints and tips on preparing exciting, attention-getting materials.
•	Selling and administration instructions.
•	Sales analysis and program evaluation techniques.
•	Rewards and appreciation.
•	AND… how to host a "Virtual" Cruise Night

Once your World's Largest Cruise Night plan of action is underway, your next step is to attract a good crowd of attendees. You can't have an awesome event without an awesome turn out, and Royal Caribbean is here to make sure that happens. We've got all the tips and materials you'll need to generate not only a good-sized crowd, but a gathering of people who are most likely to purchase a cruise. We'll give you all the tools you need to attract quantity and quality.

•	Special Offer for participating agencies
•	Customizable invite available to email all your clients.
•	Strategies for attracting new clients.
•	Complimentary promotional collateral.
•	Special offer just in time for the Cruise Night Event.
•	Ideas for generating media exposure.
•	How to better use social networking sites.

Royal Caribbean International^® is proud to support our travel partners during National Cruise Vacation Month and with the World's Largest Cruise Night. We have created a Cruise Night Kit Box that will provide you with helpful tools to make your cruise night a tremendous success and increase your business.

The kit includes items such as:

•	Cruise Night Kit Box that can be used as a table top display (or hold raffle entries)
•	Steps to a Successful Cruise Night flyer
•	Royal Caribbean Logo
•	Balloons
•	Table Cloth
•	Cups and Napkins
•	Logo duffle bag to raffle at the event
•	Multi Destination Poster
•	New - Oasis Class Poster
•	New - Brand DVD
•	BONUS - 3 Passport to Savings Booklets!