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HOW ROYAL CARIBBEAN HELPS TRAVEL PARTNERS GROW

Greetings Travel Partners!

At Royal Caribbean, we're always striving to push the outer limits of our industry with larger, more innovative ships like the forthcoming Allure of the SeasSM, and exciting new partnerships like our recently announced relationships with Dreamworks Animation and pop artist Romero Britto. With every groundbreaking step, we are sure to attribute our growth back to our foundation - the hardworking travel agent partners like you that make Royal Caribbean a worldwide success.

Our growth together is a top priority to us. That's why we work to provide you with unique tools and opportunities that will help you connect with clients, make and close the sale, and expand your business. We hope you:

• Register for events like our Calling on the World Virtual Expo, an online tradeshow where you can visit informational booths, participate in educational workshops (earning 2 CLIA credits each), have your questions answered by experts via live chat, and of course, win some exciting prizes for yourself! The Expo will be live on September 28 from 2 p.m. until 8 p.m. EST - join us for an hour, or stay longer. Either way, you're sure to learn a lot.
• Participate in CLIA's World's Largest Cruise Night, an evening where agents across the globe will hold virtual and in-office events to promote cruise vacations. Be the best host possible with our World's Largest Cruise Night Kit, loaded with promo flyers, balloons, tableware, posters and plenty of other goodies to embellish your event. Simply contact your local Business Development Manager to have a kit sent to your office.
• Take advantage of programs like our University of WOW!, a series of online tutorials that educate travel agent partners on Royal Caribbean International® products using fun, interactive modules, right from the comfort of your own home or office computer.

These are all pro-active ways you can continue to learn and grow as a Royal Caribbean International travel agent partner. On our end, we'll of course keep promoting you as the best way for our clients to book their cruise vacation. We continually endorse our partners in our consumer communications, letting our guests know that you're always available to provide the highest level of personalized service.

Warm Regards,



Vicki L. Freed, CTC
Senior Vice President
Sales and Trade Support & Services
Royal Caribbean International

Part of my summer roster of books was "One Size Fits One," a great read about succeeding in today's highly personalized, customer-driven business world. It emphasized this month's sales tip: to treat each client as a unique individual. Learn their special situations, anticipate their needs, and make recommendations that are so perfect to their desires that they'll be wowed by your service.
WANT TO BE A FEATURED V.I.P.?

Do you have an interesting story to tell? Email your story and photos to AskVicki@rccl.com and you may be featured in an upcoming issue.
CONNECT AT OUR VIRTUAL EXPO

Join us on September 28th for our Calling On The World Virtual Expo! At this online trade show, we'll provide you with insider information and resources that will help increase your bookings. You'll be able to chat live with experts and executives, attend informative sessions, peruse interactive booths, participate in training workshops and have the chance to win exciting prizes. Confirm your space for this incredible event - it's free, easy and only takes a minute. Click here to register now.
WORLD'S LARGEST CRUISE NIGHT

On October 13th, CLIA-member travel agencies around the world will simultaneously host the biggest cruise promotional event of its kind - the World's Largest Cruise Night. An industry-wide evening that incorporates both virtual and "brick-and-mortar" events, WLCN is a fantastic way to promote your business, bolster your bookings, and show your clients the latest industry offerings. Visit our user-friendly microsite where our travel partners can download customizable promotional materials, and receive valuable tips on hosting a successful WLCN event. Click here to visit the site.
DIAMONDS IN DECEMBER

We're celebrating our loyal Diamond and Diamond Plus Members onboard every Royal Caribbean International cruise sailing during December, with special rewards including signature gifts and exclusive events. Use this opportunity to reach out to our most loyal clients with deals and upgrades that will increase your sale. View Flyer
GROUPS

We love group bookings and we're sure you do, too - there's really no better way to increase business, earn more commissions, and win travel partner rewards! We're making it easier and more flexible than ever to plan and execute group cruises with the Groups 101 Mini Kit. See how our simple, turnkey program will help you market, promote and plan for large groups (with little to no pressure for early deposits!). Mini Kit
COLORFUL COMBINATION: ROYAL CARIBBEAN TEAMS UP WITH ROMERO BRITTO FOR FIRST BRITTO AT SEA STORE



We're proud to announce a spirited, innovative collaboration with our new partner, modern day pop art icon Romero Britto. Allure of the Seas will feature the first Britto Store at Sea, featuring a wide array of artwork, posters, gifts, luggage and more. The artist will create two original pieces exclusive to Royal Caribbean for our guests to purchase: a custom painting that will be available as canvas giclees, as well as a Royal Caribbean-inspired plush teddy bear. In addition to the onboard store, an original sculpture featuring Britto's well-known butterflies will grace the gardens of Central Park, directly in-front of the store, providing guests with a cheerful photo opportunity.



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*Brilliance of the Seas® is operated by RCL (UK) Ltd., a subsidiary of Royal Caribbean Cruises Ltd. • 10020359