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VIRTUAL EXPO, BY THE NUMBERS

Greetings Travel Partners!

This year's Calling on the World Virtual Expo was a hit - check out these numbers:

• 1,700 travel agents participated
• 24,500 pieces of collateral downloaded
• 1,600 workshops completed (for a potential of more than 3,000 CLIA credits earned)
• Booth videos were viewed 23,200 times

Even better, participating travel agents had plenty of great things to say about their Expo experience in the booth chat rooms. Here's just some of the feedback we "overheard":

• "The Expo has covered so much info on Royal Caribbean, I do not think the producers left anything out."
• "This is my second Expo, and I have to say it keeps getting better."
• "I am enjoying the Virtual Tradeshow – I'm learning a lot! And I'm attending from the comfort of my sunny backyard!"

This was our third-ever Virtual Trade Show, and just another way we work with our travel agent partners to offer direct access to our brand, discussing the issues that matter to them. It's a fantastic platform to educate partners about brand initiatives and offerings, create networking opportunities, provide the collateral to help them sell, and showcase great details on the places we go. The Expo, our monthly webinar series, and online workshops are examples of how you can become a "virtual expert" right from the comfort of your home or office.

As the role of travel agents continues to evolve, innovative online offerings like these are a crucial component to staying up-to-date on new onboard offerings and destinations. If you didn't have the chance yet to partake of this year's Expo, we'll be hosting it online for a limited time. Be sure to take advantage while you can.


Warm Regards,



Vicki L. Freed, CTC
Senior Vice President
Sales and Trade Support & Services
Royal Caribbean International


P.S. We had 91 agents take us up on our free collateral offer at the Virtual Expo-looks like 9,100 pieces of collateral are in our near future! There's still time to partake in our second phase of the deal: 100 pieces of customized, printed collateral at 50% off the usual price. The first 100 agents to email supportstaff@rccl.com with the subject line "50% Postcard Offer" will get to be a part of this special deal. Don't wait, send us your email now!

Buon giorno! Zivijo! Bonjour! These are the greetings cruise guests will hear at European ports, while enjoying beautiful coastal scenery, delectable regional foods, and history's best landmarks. This is a fast-expanding market that's worth taking the time to learn about. Visit this year's Virtual Expo, which will stay live for the next three months, to check out our European Extravaganza booth and Europe Workshop. Also helpful: a pronunciation guide available at University of WOW.
WANT TO BE A FEATURED V.I.P.?

Do you have an interesting story to tell? Email your story and photos to AskVicki@rccl.com and you may be featured in an upcoming issue.
ROYAL INCENTIVE REWARDS

Give loved ones Allure of the Seas(SM), Oasis of the Seas®, or any of our other 20 ships this holiday season with Royal Caribbean's Royal Incentive Rewards. Between October 1st and 31st, clients may purchase any of a wide range of gift certificates covering a variety of departure ports, itineraries, ships and accommodation levels. View flyer.
WORLD'S LARGEST CRUISE NIGHT

We hope you're participating in this year's World's Largest Cruise Night on October 13th. An industry-wide evening that incorporates both virtual and "brick-and-mortar" events, WLCN is a fantastic way to promote your business, bolster your bookings, and show your clients the latest industry offerings. Visit our user-friendly microsite where travel partners can download customizable promotional materials, and receive valuable tips on hosting a successful WLCN event. Visit the site.
RUNNING THE ROYAL 5K

Calling all runners! Our first ever Royal 5K race is this December, in conjunction with ESPN. Competitors will sail aboard Allure of the Seas®, departing December 12th on her 7-Night Eastern Caribbean itinerary, to compete in a 5K race at Philipsburg, St. Maarten. View flyer.



MOSAICS AND MORE IN RAVENNA, ITALY Part of Voyager of the Seas'® new 7-Night Adriatic Sea itinerary, the idyllic port town of Ravenna, Italy, is a gateway to fascinating and notable cities, and a destination unto itself. Visitors can behold some of the world's most intricate mosaic monuments and artworks, many which adorn basilicas dating back as far as the 4th century, or choose to venture to nearby Florence, Bologna, or San Marino. Be sure to check out our flyer promoting this unique and enriching sailing.



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*Brilliance of the Seas® is operated by RCL (UK) Ltd., a subsidiary of Royal Caribbean Cruises Ltd. • 10020359