If you are having trouble viewing this email please click here. Happy Halloween, travel partners! Recently I had the pleasure of visiting Travel Central of Metairie, Louisiana, owned by travel partner Melinda Bourgeois. Now here was something different from a storefront agency. During their 25 years in business, Travel Central has slowly evolved their retail experience. In 1996, part of the agency's floor space was turned into a travel accessories and luggage store. In 2002, when coffee house culture was on a high, Melinda converted one side into a cute gourmet coffee shop (see pic), serving up espresso, teas and baked goodies to locals. The result: Travel Central became a place that customers would visit not once or twice a year, but daily. This gives them invaluable, regular exposure to the client. That's a challenge we all struggle with as sellers and suppliers of travel. How do you carry the experience of an amazing annual vacation into the other 50 weeks of the year? How do you grow the relationship beyond the vacation to engage the client rather than talk at them? As we approach the end of the year, and with WAVE just ahead, I challenge you to think of how you can touch the lives of your clients in a more frequent, meaningful way. Are your emails opened because they contain insights and add value? Are you picking up the phone enough? Are you in touch not just to sell, but to grow your personal brand and perception as an expert? Scare up the courage to try something new this WAVE...and get ready for spook-tacular results! Warm regards, BROWSE PREVIOUS ISSUES: Family cruising    •   Modern family magic    •   What's our legacy? To ensure you view all offers and promotions correctly, please download the latest version of Adobe® Reader® here. Please note that some companies and products mentioned in Vicki's Spotlight are provided as examples only and their inclusion does not mean, and should not be construed as, a promotion or endorsement of that company, or any products or services offered by that company, by Royal Caribbean Cruises Ltd. You received this message because you provided your e-mail address to Royal Caribbean. To ensure delivery to your inbox (not bulk or junk folders), please add pricing_promotion@rccl.com to your address book. If you do not wish to receive any further communications from Royal Caribbean, please click here. ©2013 Royal Caribbean Cruises Ltd. Ships registered in the Bahamas. *Brilliance of the Seas® is operated by RCL (UK) Ltd., a subsidiary of Royal Caribbean Cruises Ltd. • 13035969