If you are having trouble viewing this email please click here. Greetings, travel partners! The results are in and the winner of super Sunday's big game have been announced. Sure, it was pretty evident who took home the win on the field that night. But I'm talking about the action that happened in between plays — the even BIGGER plays — the $4 million commercials that aim to capture the attention of 110 million viewers. According to Unruly, a video analytics firm, the top commercial of the night was Budweiser's "Puppy Love," which beat out all the rest in number of online views and shares. (Watch it here) As a dog lover, I don't think I could enjoy a commercial more than I did this one. And you probably loved it too. But where's the beer? Budweiser doesn't sell puppies, horses or farms. They sell beer, and there wasn't a single one in this commercial. So how does this ad help Budweiser? Once again, we get to see how far a business can go when they take their pitch beyond "services" and "products," and instead focus on their story, history, and value. People love stories. They relate to stories. They picture themselves and their lives as part of these storylines, especially when the story makes them feel something: joy, empathy, hope, love. Storytelling moves the needle of a brand further than any traditional product pitch. Are you infusing storytelling in the way you sell? Whether it's letting others tell your stories through testimonials or referrals, or using the art of storytelling to help your clients picture themselves on the vacation you build for them, a great story lets the nuances of what you do shine beyond the black-and-white details of products and offers. It lets you weave a bright vacation future in full color. Happy selling! BROWSE PREVIOUS ISSUES: What's our legacy?    •   Don't be afraid... to connect in a new way    •   Season's Greetings To ensure you view all offers and promotions correctly, please download the latest version of Adobe® Reader® here. Please note that some companies and products mentioned in Vicki's Spotlight are provided as examples only and their inclusion does not mean, and should not be construed as, a promotion or endorsement of that company, or any products or services offered by that company, by Royal Caribbean Cruises Ltd. You received this message because you provided your e-mail address to Royal Caribbean. To ensure delivery to your inbox (not bulk or junk folders), please add pricing_promotion@rccl.com to your address book. If you do not wish to receive any further communications from Royal Caribbean, please click here. ©2014 Royal Caribbean Cruises Ltd. Ships registered in the Bahamas. *Brilliance of the Seas® is operated by RCL (UK) Ltd., a subsidiary of Royal Caribbean Cruises Ltd. • 14036861